Real Estate News

Earn real trust and create a legacy by ensuring your clients feel like they're in good hands from their first conversation with you, Christine Carlo George writes....

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Chris Kelly weighs in on the myth of "harmful transparency" in real estate today and why the industry should focus less on data displays and more on fundamentals....

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The new board will be much smaller and made up only of people who aren’t licensed to transact real estate in the state....

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Real estate agents share how they’re actually using AI, where it saves time and why it’s raising the bar rather than replacing them....

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The same real estate leadership that got MLSs and NAR to this moment is not the leadership that gets them out of it, Alloy Advisors co-founder Amit Kulkarni writes....

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Proactive brokers will train their agents on how to demonstrate why they’re still needed in an increasingly AI-driven world, Derek Carlson writes....

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Most agents think they have a brand, but clients often see something different, marketing strategist Jennifer McAlpine writes. Use this quick 30-minute audit to determine whether your messaging is clear, memorable and aligned with what you truly do best....

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The company is the second firm to settle in a suit known as Batton. Keller Williams previously settled last month....

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The Council of Multiple Listing Services argued that a “false narrative” about pre-marketing homes is gaining traction....

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“Secret profit” can show up in everyday transactions. Summer Goralik and Troy Palmquist share how to disclose properly and avoid unforeseen consequences....

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