Here’s what can go wrong when using AI instead of an agent
AI is good at structured answers in predictable environments, but real estate is full of unpredictability, Tatiana Zagorovski writes. That’s where expertise lives....
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Fannie Mae move could bring crypto buyers into the market
Fannie Mae is preparing to accept crypto-backed mortgages for the first time, a move that could bring digital assets further into mainstream home financing....
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How customer experience breaks down in the smallest moments
Earn real trust and create a legacy by ensuring your clients feel like they're in good hands from their first conversation with you, Christine Carlo George writes....
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HomeServices CEO: Hiding days on market, price history is a disservice to buyers and sellers
Chris Kelly weighs in on the myth of "harmful transparency" in real estate today and why the industry should focus less on data displays and more on fundamentals....
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This large MLS is completely overhauling its board structure
The new board will be much smaller and made up only of people who aren’t licensed to transact real estate in the state....
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The truth about AI in real estate (according to agents)
Real estate agents share how they’re actually using AI, where it saves time and why it’s raising the bar rather than replacing them....
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The open market broke. Here’s what comes next
The same real estate leadership that got MLSs and NAR to this moment is not the leadership that gets them out of it, Alloy Advisors co-founder Amit Kulkarni writes....
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That guy who sold his house with ChatGPT should be a warning sign for real estate agents
Proactive brokers will train their agents on how to demonstrate why they’re still needed in an increasingly AI-driven world, Derek Carlson writes....
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Is your brand message clear? A 30-minute audit to find out
Most agents think they have a brand, but clients often see something different, marketing strategist Jennifer McAlpine writes. Use this quick 30-minute audit to determine whether your messaging is clear, memorable and aligned with what you truly do best....
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REMAX settles buyer commission lawsuit for $8.5M
The company is the second firm to settle in a suit known as Batton. Keller Williams previously settled last month....
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